BETT 2010 show pulls in nearly 30,000 visitors
Paul Milligan, 16 February 2010
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Heavy snow on the opening day of BETT failed to deter visitors from attending the world's largest technology in education show. According to official figures, 29,736 educators and teachers came to Olympia, London, over four days from 13-16 January.
Despite heavy snow and freezing temperatures, exhibitors visitor attendance was less than one per cent shy of last year's record of 30,007.
BETT 2010 saw the introduction of a central feature area called ‘Playful Learning', developed by Prof. Stephen Heppell. The feature demonstrated the positive impact games have on a child's learning, encouraging engagement and ingenuity. Visitors also had the chance to witness the classrooms of the future in the ‘Future Learning Spaces' area, developed by Emap in collaboration with Partnerships for Schools.
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